Johnny Carr discovered his passion for photography in the early 80s, whilst watching his work appear in a developing tray in the darkroom of Batley Art College in the North of England, where he studied photography. Keen to express himself creatively, once in the studio, manipulating lighting, and developing ideas into tactile prints, he realised this was his destiny.
Johnny set up his own studio at the age of 23 and was very successful working on campaigns for breweries, jewellery companies, and shooting work for his old college friends ‘The Attik’. His first billboard poster appeared in 1991, a campaign for Barr soft drinks for the re-branding of Dandelion and Burdock, commissioned by BDH in Manchester.
His reputation was built on creativity, attention to detail, technical ability and lighting techniques. His talent was recognised overseas too, facilitating the possibility of working in some of the most beautiful places in the world.
Over the years, Johnny’s subject matter changed to fashion, people and lifestyle. His natural ability to get the best from the models and actors via his charismatic persona and communication skills opened his parameters into the world of moving image.
With the advent of video capable DSLR's the transition into moving image was seamless. Today, Johnny shoots, direct's, produces & edits for clients worldwide.
His directing work coupled with his creative and technical ability as a photographer, has made him an easy choice for agencies wanting to add something special to their campaigns. In his 20+ years as a commercial photographer, Johnny has worked with Creative Directors & Art Directors worldwide, and understands the process of communication.