Standard Bank by johnny carr

Commissioned by Standard Bank to produce a film for their Africa Investors Conference, I interviewed directors and representatives and was invited to capture some of the evenings events at Banqueting House.

The freedom that trust instils often results in a showcase of what an artist does best. With only a guidline brief, I was left to capture what I could and work on the edit, which when delivered was met with gratitude.

 

 

 

Rebecca Jackson at the Porsche GT3, Silverstone by johnny carr

Johnny met racing driver, Rebecca Jackson whilst producing an advert for Turtle Wax in Spring 2014 (Jackson's sponsor). Ideas to shoot a 'day in the life'-esque film was inspired not only by Johnny's interest in all things motor sport, but also after finding out about the impressive array of things Rebecca gets up to when she isn't behind the wheel.

A television presenter, entrenpeneur, and motoring journalist as well as a keen salsa dancer and mountain biker, the footage of Rebecca at Silverstone will only make up part of what the film will eventually showcase. (A work in progress!)

CryBabyCry- Spin City music video by johnny carr

Some behind the scenes snaps from a music video Johnny and team are currently working on.

The Leeds based three piece describe themselves as 'The Black Keys meets Nancy Sinatra' and the film will be for their recent single, Spin City.

Featuring Johnny's very own cafe racer bike (see IDP Custom Moto film), the music video adopts stylistic inspiration from the 'Sin City' movies; a pretty challenging but exciting project which is looking pretty sexy so far!

Watch this space...


Kelly Hoppen at Redbrick Mill by johnny carr

Leading British designer and ex-'Dragon', Kelly Hoppen, recently unveiled her latest luxury homeware at Redbrick Mill. The event was opened with an exclusive booksigning and Johnny was asked to photograph Hoppen with some of her work.

Wagamama shoot at Provision studios by johnny carr

Commissioned by Jupiter Advertising, Johnny was asked to produce a series of images for recruitment advertising for Wagamama. His previous work won Jupiter a Recruitment Advertising Award (RADS) for best employer brand, so the bar was pretty high! A great studio shoot followed by a day at one of their restaurants shooting staff in their place of work was greatly appreciated by the client - "the shots looks awesome, so pleased with them!" 

 

 

IDP Custom Moto film by johnny carr

With no initial intention of a film production, Johnny contacted Daryl at IDP Custom Moto at the beginning of last year in order to discuss the creation of his own café racer. It was upon arrival at the company’s workshop (based in Silverstone) when Johnny realized the chance for an insightful filming opportunity. In order to give Daryl and team the recognition they deserve, prioritization of their talent, work ethic and attention to detail shapes the film, with any potential commercial opportunity and promotion of IDP as a coinciding bonus. 

Johnny has been over in the Isle of Man filming Jonathan Rea prior to his podium position in the WSB in Qatar last week end, and caught up with legend Carl Fogarty in his hometown of Blackburn.

Here is the beautiful (finished) cafe racer, built by the same guys who have made Jonathan & Foggy's dream rides.



 

 

 

 

Caldene Catwalk by johnny carr

Some behind the scenes images from  our makeshift catwalk in the studio.

The film's intention was to showcase the latest ranges of Matchmakers International equestrian wear, featuring all of its brands: Caldene, Harry Hall, Totty, and Cottage Craft.

Utilising the highest production values possible, we created a stylish, memorable catwalk film in our studio in order to set professional standards in the market place. We used a platformed walkway that we could disassemble; this has given us the opportunity to reuse this set up for seasonal shoots in the future, and ensures a professional and aesthetically consistent feel to the work.

 

 

The catwalk was punctuated with upbeat music and edited with fast-paced cuts in order to fully engage our audience. 

 

Atkins by johnny carr

 

Commissioned by communication agency Chatter, the final photos of this shoot are to feature in a recruitment campaign for one of the world’s leading design, engineering and project management consultancies, 'Atkins’.

The interesting architecture and varied structural features of the studio provided Johnny with a conveniently large choice of backgrounds for the photos. This, along with the natural daylight flooding in through the large windows and continual light sources resulted in an excellent final product.

Sainsbury's Local by johnny carr

Here are some behind the scenes stills from  some recent work Johnny did for Sainsbury's Local. 

The interviews were conducted in an intimate, in-store setting to ensure the colleagues were completely at ease in an environment they are used to. This became evident in their honest and enthusiastic delivery. Interesting to note was the comparable responses to the same set of questions asked up and down the country as their answers conveniently overlapped despite the geographical distances.

The following stills campaign was conducted in our studio, the white box was illuminated from within, using our new ‘Sumo LEDs’.