Sainsbury's Local / by johnny carr

Here are some behind the scenes stills from  some recent work Johnny did for Sainsbury's Local. 

The interviews were conducted in an intimate, in-store setting to ensure the colleagues were completely at ease in an environment they are used to. This became evident in their honest and enthusiastic delivery. Interesting to note was the comparable responses to the same set of questions asked up and down the country as their answers conveniently overlapped despite the geographical distances.

The following stills campaign was conducted in our studio, the white box was illuminated from within, using our new ‘Sumo LEDs’.