BARR – Dandelion & Burdoch
Johnny's first bill board poster from a campaign for Barr soft drinks for the re-branding of Dandelion & Burdock. Shot for BDH in Manchester in 1991.
We looked at using girls from Models One, a few of their girls had crew cuts, but none were prepared to shave their heads for the budget. I knew a girl 'Sholla', who had a fashion boutique in Leeds. She had short cropped hair, I offered her a few hundred quid, and she obliged. It took hours to get the cans supported at the back of her head with wire and gaffer tape, Photoshop was not mainstream in 91. I shot it on 10 x 8 transparency, the medium of choice for serious outdoor campaigns at the time.